Technologies We Use are Solely Backed By Science & Not Gimmicks.

We don’t rely on gimmicks or whimsical inventions as there are enough available all over the internet. Our solutions use decades of proven & existing technologies that are developed by industry experts, and grounded in verifiable science and data.

What is Hard Water?

Water that has a lot of calcium and magnesium minerals in it is termed as ‘Hard’ Water. This mainly happens when water travels through rocks or surfaces that have layers of limestone deposits.


Hard water is a common problem in landlocked cities where the primary source of water is borewells & underground water tanks.


Around 85% of India’s population suffers from high level of hard water.

  • Hard water can be the major cause for dry skin and skin irritation. The high mineral content, especially calcium and magnesium, reduces soap effectiveness, leaving residues that clog pores and exacerbate skin conditions like eczema.

    As a result this can make the skin feel less clean, dry, clogged and more prone to skin diseases.

  • Hard water leaves harmful deposits on the hair, making it difficult to rinse out shampoo and conditioner completely.

    The buildup on the scalp can clog hair follicles, causing itching, dandruff, and potentially contributing to hair loss over time.

    For those with color-treated hair, hard water can cause the color to fade more quickly as the minerals react with hair dye, leading to faster color degradation and uneven tones.

    The deposits can also weigh hair down, making it feel heavy and greasy even after washing.

  • Hard water interferes with the action of detergents & fabric softeners, reducing their effectiveness. This can lead to clothes not being cleaned properly and looking dingy or gray over time.

    The mineral deposits can also make fabrics feel stiff and rough to the touch. This happens because the minerals bind to the fibers in the fabric, making them less flexible.

    Repeated washing in hard water can cause as the mineral buildup weakens the fibers of the clothes to wear them out more quickly,.

  • Appliances like water heaters, dishwashers, and washing machines become less efficient due to scale buildup.

    This buildup acts as an insulating layer, requiring more energy to heat water and clean effectively, thus increasing energy consumption and utility bills.

    This increases the overall maintenance costs and effort required to keep appliances running smoothly. It can also cause complete appliance failure, resulting in expensive replacements

  • Due to Hard water, household cleaning products become less effective in hard water, necessitating the use of larger quantities of soap, detergent, and fabric softeners.

    This increases the cost of these products and the effort required for cleaning tasks. The reduced efficiency of these cleaning agents can also lead to additional costs related to laundry and dishwashing.

Ion-Exchange Resin Technology

An Introduction to

What is Ion-Exchange Resin?

Ion exchange resin is a polymer that acts as a medium for ion exchange processes. It is widely used in various water treatment applications to remove unwanted ions and replace them with more desirable ones.

What does ion-exchange resin do?

When Hard Water ions pass through the resin The resin beads attract and hold onto the unwanted ions while releasing their own ions into the water. For example when hard water passes through the resin calcium and magnesium ions are removed from the water and replaced with sodium ions as a result converting the water soft.

What is a Water softener?

A water softener is a device or system that uses ion-exchange resin designed to remove hardness from water. Softeners generally come with a brine tank that needs to be filled with salt solution in order to operate smoothly.

Limitations of Traditional Water Softeners

Requires Frequent Recharging

Maintenance Tools Occupy Alot of Space

Dependency on the person who is the incharge for recharging.

Good softeners are really expensive

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